Story is here.
Almost all smart internet sites and portals are moving away from premium content, with the exception of internet porn, and going to an advertising supported model. The kind of thinking exhibited in this article is yesterday's news and doomed to failure.
Premium sites are also inherently elitist since it keeps the poorest Americans from being able to access information, one reason why the market penetration of broadband is so bad in this country and overpriced to boot compared to Japan and Korea. And the proliferation of cable stations (iirc, about 15-20% of households have no satellite or cable because they can't afford it) has only meant more trash tv, with even the History Channel and the Discovery Channel often being dumbed down with stuff like the Search for Bigfoot, etc. So being premium is no gaurantee of quality.
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